Branded Experience
American Red Cross / POP UP
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The mobile activation project will feature the American Red Cross services and utilize the colors white and red, which symbolize the organization. The activation will be divided into four distinct areas: CPR training, international relief services, blood donation, and volunteering sign-up. Visitors will have the opportunity to receive hands-on CPR training, learn about the various international relief services offered by the American Red Cross, and participate in blood donation.
Zone 4/ Global Impact
Layout Ideation
Zone 1/ Volunteering Services
This pop-up initiative aims to provide a hands-on learning experience, showcasing the services and knowledge of the American Red Cross in an engaging and memorable way.
By bringing the American Red Cross services directly to communities through a pop-up experience, this initiative aims to create an immersive and interactive learning environment. The pop-up experience encourages individuals to actively engage with life-saving skills, learn about the organization's services, and explore ways to get involved and support their local community.
Zone 3/ CPR & First Aid Certification
Zone 2/ Blood Donation Information Center