Branded Experience 2022

TOYOTA 2050 / SUSTAINABLE BRAND REFRESH

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Zone 5 -Toyota Deconstructed

Zone 5 Ideation

The Toyota 2050 pop-up event is an opportunity to see and learn about the company's latest sustainable technology and innovations, including electric and hybrid vehicles, autonomous driving and renewable energy. Visitors can expect interactive displays and exhibits showcasing Toyota's vision for a sustainable future and plans to achieve it through their products and operations.

Zone 3 -Take a Ride

Zone 1 - Welcome to the Future

Exhibit Floorplan

Toyota Deconstructed is an interactive experience showcasing an exploded EV car hanging from the ceiling, providing visitors a unique view of the technology's components and its contribution to sustainability.

Initial Tent Sketch

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